Search Engine Optimization
Organic search is the number one source of traffic for websites, and over 91% of search traffic goes to websites on the first page. What this means is that you absolutely have to be found on the first page of Google for your products or services.
In order to rank in well, you need Search Engine Optimization (SEO). This is simply ensuring that search engines can find and understand all the information on your site properly and position it to best answer your customer's questions. Whilst the exact factors used to rank websites are a closely guarded secret, it is believed that there are well over 200 such factors, with many of them being quite technical.
WopeDigital provides SEO services which will surely help your website rank better and better until you can reach that coveted first spot, appear highly in Google's 3-pack for local businesses, and also in their Knowledge Graph.
Importance of SEO
75% of Internet users never scroll past the first page of search results.
One of the most interesting things about SEO is that whilst you want to rank on the first page, your competitors are also gunning for that same top spot. And with Google making updates to their algorithms UP TO NINE TIMES A DAY, there's always something new to implement to get you to the top, or keep you at the top of search result pages. A comprehensive audit of your website is the first step to ranking well. If you don't know where you are, you can't get to where you want to go.
Our website audits will find every technical issue or error in over 130 categories, which are preventing your site from reaching its optimum ranking in Search Engine Results Pages (SERPs). You’ll also find out where you currently rank and for what terms and keywords. Our website audit also informs you of who your competitors are who are getting all the traffic you want and why they’re ranking far higher than you in search queries, who’s linking to them and so much more.
Available In Our Full Website Audit
- Site crawlability
- Search indexing
- Responsiveness checks
- Speed optimization
- Keyword research
- Descriptive URLs
- Link building opportunities
- Page titles
- Meta descriptions
- Content optimization
- User experience
- Structured data markup
- Open graph tags
- Backlink analysis
- Competitor research
- Anchor text analysis
- HTTPS checks
- 4xx and 5xx error checks
- Broken links
- Keyword cannibalization
- Robots file
- Duplicate content
- Internal link structure
Frequently Asked Questions
Yes, you certainly can but it is quite a complex series of activities, including actions within your control and other actions that are usually completely outside your control. Specialists around the world spend hundreds and hundreds of hours reading and practicing, decoding Google’s black box, to ensure their clients rank higher and higher in search results each day.
If you do have the time and patience to invest lots and lots of hours in learning how to build inbound links, optimize meta tags, select the correct target keywords, perfect your content marketing and ultimately improve your search engine rankings, you would certainly be able to get your website ranking on the first page.
Whilst there are specific factors that we work on to ensure your website also ranks in Yahoo, Bing and other search engines, generally speaking, the actions taken will ensure that you are found on all types of search engines. The reason why there’s usually a major target of Google is because they are by far the largest and most important search engine with a global share of over 92% of world wide.
Whilst we certainly help you rank higher in searches and even in the first position for some keywords over time, no Search Engine Optimization firm in the world can guarantee you a #1 ranking. Google themselves say so. And this is because of a variety of reasons including:
- Only Google knows everything about what’s in their algorithm and what factors they use to rate a site highly, and they themselves do not provide such services, only guidelines.
- The world is changing rapidly and as mentioned, there is always another company out there who also wants the number one spot. This competition means that you can at times be outdone by a competitor who is willing to put in more money or more effort into their rankings.
- Many techniques used by unscrupulous firms are either black hat (outright bad) or grey hat (questionable practices). Whilst such practices might get you ranking high today, it can get you completely banned tomorrow. When Google sees a site ranking in their results using techniques they do not approve of, they can or will issue a manual action or penalty that will completely decimate your position in their SERPs (Search Engine Result Pages).
Despite all this, as long as you dedicate a sufficient budget and time with regards to SEO, you are likely to rank very high and continue to rank higher, ideally being the best answer to the questions of your customers.
We’d be more than happy to provide you with our website services, chock full of various features. With respect to SEO though, there are many different facets to it, including technical, on-page, off-page and content creation. Our websites do have a few technical and on-page features either already set, or available for you to adjust and set as you please.
We however do not include our SEO services in our website packages. We do this to ensure that the cost of our packages are as lean and streamlined as possible, not inflating any of our prices and allowing you to pay for only what you desire.
We’re happy to hear that you’re running Google Search Ads already. They are certainly an effective way to leap-frog the competition and get in front of potential customers looking for exactly the products and services that you offer. The only problem though is that if you ever get tired of paying for advertising, all the traffic to your website will dry up in an instant.
Search Engine Optimization on the other hand is an investment into your website. Because as it gets better, over time you rank higher and in turn get more and more qualified visitors to your website all for free. The money invested can continue to reap returns many times years into the future. That’s why we rather recommend that even if you’re running Google Search Ads, you also consider working on your SEO for the long term.
We will always certainly be able to help you rank higher than you currently do. Once we are able to make an assessment of your website, we’re then able to provide you with a roadmap of how to proceed and the likely outcomes that you can expect to see. The speed and quality of results you receive is dependent on what time frame is realistic to deliver on those outcomes and how much you’re able to invest in seeing those outcomes.