Search Engine Optimization
Google search is the number one source of traffic for websites, and over 91% of search traffic goes to websites on the first page. What this means is that you absolutely have to be found on the first page of Google for your products or services.
In order to rank in Google well, you need SEO (Search Engine Optimization). This is simply ensuring that Google can find and understand all the information on your site properly and position it to best answer your customer's questions. Whilst the exact factors Google uses to rank websites are a closely guarded secret, it is believed that there are well over 200 such factors, with many of them being quite technical.
WopeDigital provides SEO services which will surely help your website rank better and better in Google until you can reach that coveted first spot, appear highly in Google's 3-pack for local businesses, and also in Google's Knowledge Graph.
Importance of SEO
75% of Internet users never scroll past the first page of search results.
Getting Started with SEO
One of the most interesting things about SEO is that whilst you want to appear first in Google, your competitors are also gunning for that same top spot. And with Google making updates to their algorithms UP TO NINE TIMES A DAY, there's always something new to implement to get you to the top, or keep you at the top of search result pages. A comprehensive audit of your website is the first step to ranking well. If you don't know where you are, you can't get to where you want to go.
Our website audits will find every technical issue or error in over 130 categories, which are preventing your site from reaching its optimum ranking position. You’ll also find out where you currently rank and for what terms and keywords. Our website audit also informs you of who your competitors are who’re getting all the traffic you want and why they’re ranking far higher than you, who’s linking to them and so much more.
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Available In Our Full Website Audit
- Site crawlability
- Search indexing
- Responsiveness checks
- Speed optimization
- Keyword research
- Descriptive URLs
- Page titles
- Google My Business
- Meta descriptions
- Content optimization
- User experience
- Structured data markup
- Open graph tags
- Backlink analysis
- Competitor research
- Google Search Console
- HTTPS checks
- 4xx and 5xx error checks
- Broken links
- Keyword cannibalization
- Robots file
- Duplicate content
- Google Analytics
Frequently Asked Questions
Yes, you certainly can but Search Engine Optimization is quite a complex series of activities, including actions within your control and other actions that are usually completely outside your control. SEO specialists around the world spend hundreds and hundreds of hours reading and practicing, decoding Google’s black box, to ensure their clients rank higher and higher in search results each day.
If you do have the time and patience to invest lots and lots of hours in learning how to get SEO working for you, you would certainly be able to get your website ranking really well in Google.
Whilst there are specific factors that we do to ensure your website also ranks in Yahoo, Bing and other search engines, generally speaking, the actions taken will ensure that you rank really well on all types of search engines, not just Google. The reason why there’s usually a major target of Google when it comes to SEO is because they are by far the largest and most important search engine with a global share of over 92% of all searches in the world.
Whilst we certainly help you rank higher in Google searches and even in the first position for some keywords over time, no Search Engine Optimization firm in the world can guarantee you a #1 ranking on Google. Google themselves say so. And this is because of a variety of reasons including:
- Only Google knows everything about what’s in their algorithm and what factors make a website rank, and they themselves do not provide Search Engine Optimization services, just guidelines.
- The world is changing rapidly and as mentioned, there is always another company out there who also wants the number one spot. This competition means that you can at times be outdone by a competitor who is willing to put in more money or more effort into their rankings.
- Many techniques used by unscrupulous SEO firms are either black hat (outright bad) or grey hat (questionable practices). Whilst such practices might get you ranking high today, it can get you completely banned tomorrow. When Google sees a site ranking in their search results using techniques they do not approve of, they can or will issue a manual action or penalty that will completely decimate your position in their SERPs (Search Engine Result Pages).
Despite all this, as long as you dedicate a sufficient budget and time with regards to SEO, you are likely to rank very high and continue to rank higher, ideally being the best answer to the questions and searches of your customers.
We’d be more than happy to provide you with our website design services, chock full of various features. With respect to SEO though, there are many different facets to it, including technical SEO, on-page SEO, off-page SEO and content creation. Our websites do have a few technical and on-page SEO features either already set, or available for our website clients to adjust and set as they please.
We however do not include our SEO services in our website design packages. We do this to ensure that the cost of our packages are as lean and streamlined as possible, not inflating any of our prices and allowing you to pay for only what you desire.
We’re happy to hear that you’re running Google Search Ads already. They are certainly an effective way to leap-frog the competition and get in front of potential customers looking for exactly the products and services that you offer. The only problem though is that if you ever get tired of paying for advertising, all the traffic to your website will dry up in an instant.
SEO on the other hand is an investment into your website. Because as your SEO gets better, over time you rank higher and in turn get more and more qualified visitors to your website all for free. The money invested in SEO can continue to reap returns many times years into the future. That’s why we rather recommend that even if you’re running Google Search Ads, you also consider working on your SEO for the long term.
We will always certainly be able to help you rank higher in Google than you currently do. Once we are able to make an assessment of your website, we’re then able to provide you with a roadmap of how to proceed and the likely outcomes that you can expect to see. The speed and quality of results you receive is dependent on what time frame is realistic to deliver on those outcomes and how much you’re able to invest in seeing those outcomes.