By clearing your website of all technical errors, slow loading and usability issues, your customers enjoy your website, refer it to their friends and increase your revenue multiple times over.
Money invested in search engine optimization can earn you new customers and revenue for years and years to come, unlike with advertising where once your money is spent, it’s gone!!
When customers find you in Google Search, it’s because you are the best answer to their question. That makes them more likely to convert into a paying customer than any other marketing channel.
Content has been king for a long time now and still is. The better, more accurate, more current and more in depth your content is, the more Google will love you and show your website first.