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Instagram Advertising

Instagram Advertising and Social Media Promotion

Are you looking to jump-start your digital marketing efforts? Or perhaps you're interested in running more effective advertising in a less crowded arena than Facebook. Instagram Advertising might just be what you're looking for. Instagram is still one of the fastest growing social networks in the world today with over 1 billion active users.

Whatever product or service you're selling, if you're targeting more upscale clients with disposable income, running a promotion or advertising campaign on Instagram could be just what you need to hit your targets and revenue goals.

Top Features

Instagram Ads That Engage

Instagram Advertising Campaign Mockup for WopeDigital
Portfolio

View Our Recent Campaigns

Instagram ad campaign for Wardrobeyak

Wardrobeyak

Instagram ad campaign for Style by Charcoal

Style by Charcoal

Instagram ad campaign for Spencer Zill

Spencer Zill

Instagram ad campaign for Silverbox by Angie

Silverbox by Angie

Instagram ad campaign for Sika Vogue

Sika Vogue

Instagram ad campaign for Sannys Makeup

Sannys Makeup

Our Process For Advertising on Instagram

Launching an Instagram advertising campaign that gets results is a repeatable process, once you know the needed issues to address. We're privileged to have been the first digital agency to provide Instagram advertising in Ghana so we've been in right on the ground level, perfecting campaigns and improving their performance.

Testimonials

Don't just take our word for it, see what others are saying

We’ve managed hundreds of campaigns and over $30,000 in ad spend, achieving blowout sales for our clients. We’d like to do the same for you. View more testimonials

Edwin

“You are the only guys doing these services at these cool rates and I am impressed at what you are doing.”

Edwin

Team Member
Sheila

“Thanks a lot for your constant assistance. The ad was helpful.”

Sheila

CEO, Shee Touch Ventures
Abigail Fordjour

“Well, I really love the great work by WopeDigital. Very affordable and the best. Guyz they have really helped me grow my business.”

 

Abigail Fordjour

CEO, Blue Hairstore

71% of Instagram users around the globe are under the age of 35
Hootsuite

Our Plans & Pricing

Advertising Packages

Level 3

GH¢5,000
  • 5x impact
Run my ads

Level 2

GH¢2,500
  • 2.5x impact
Run my ads

Level 1

GH¢1,000
  • 1x impact
Run my ads

Level 3

$1,000
  • 5x impact
Run my ads

Level 2

$500
  • 2.5x impact
Run my ads

Level 1

$200
  • 1x impact
Run my ads

Level 3

325,000
  • 5x impact
Run my ads

Level 2

162,500
  • 2.5x impact
Run my ads

Level 1

65,000
  • 1x impact
Run my ads

Do you require something a little different? Get in touch and we'll certainly help provide that for you.

Available In All Plans

Features Included

  • Data Analytics
  • Custom Audiences
  • Pixel Tracking
  • A/B Split Testing
  • Lookalike Audiences
  • Increase Followers
  • Comments and Engagement
  • Frequency Optimization
Why Many Businesses Choose

Instagram Ads run by Us

Q&A

Frequently Asked Questions

You certainly can use Instagram’s Promote button to run advertising and promotions on Instagram. It’s terrifically convenient and all you have to do is make sure you’ve connected your Instagram account to your Facebook business page. The problem is that the convenience of the Promote button is at the cost of effective and result oriented advertising campaigns. Using Instagram’s Promote button:

 

  • You aren’t able to select or vary the objective for your ad campaign. If you are trying to get people to convert from your ad, a thousand likes on your ad won’t make a difference.
  • You aren’t able to take advantage of a host of options including: behaviour targeting, ad scheduling, bid type, frequency control, creating lookalike and custom audiences, exclusion of particular audiences, and more.
  • You can’t dictate where exactly you want your ads shown. Instagram makes that decision for you and might end up showing your ads in places where no valuable customers are going to see them.
  • You aren’t able to run ad split testing to find which works best.

If you are currently satisfied with the results of your ad campaigns using the promote button, we would still recommend you upgrade to Facebook’s Ad Manager or their Power Editor, which will allow you to run far more efficient advertising on Instagram.

If you however require help with advertising on any of the other platforms available, we’d be more than happy to help you:

YouTube Ads
Google Search Ads
Google Display Ads
Twitter Ads

Instagram currently has 5 advertising formats. We’re able to run any of their formats that you require for your campaign or promotion:

 

  1. Stories Ads
  2. Photo Ads
  3. Video Ads
  4. Carousel Ads
  5. Collection Ads

You can learn more about each of the available advertising formats here: Instagram Ad Formats

The Facebook Pixel is a piece of code that is embedded in your website that allows both Facebook and Instagram to gather a lot more information to optimize your campaigns and achieve far better results. Advanced Targeting refers to various techniques and methods for advertising on Instagram that enable your campaigns reach more highly qualified people. Our tests and campaigns have shown that Advanced Targeting can be 5 times more effective at reaching your ideal audience and new customers than sticking with Instagram’s basic targeting options.

When your ads are being run with our advanced targeting options, you can expect some of the following:

  • Reach more potential customers/users efficiently.
  • Greatly reduce the amount of spam with regards to your ads.
  • Increasingly optimized advertising the longer your ads run as the system gains more information on your target audience.
  • Ability to show your ads to people who visited your website using Facebook’s Pixel for tracking.
  • Ability to target people on Instagram very similar to your existing customers via Lookalike Audiences.
  • And the ability to run remarketing campaigns, enable you compound your advertising effect across multiple advertising platforms like Facebook, Google, YouTube and more.

Because of how important advanced targeting is, we provide it for all our advertising packages and strongly recommend you take advantage of this if you want to get great results from your advertising.

If you’d like the Facebook Pixel tracking option, kindly let us know and we’ll send you the needed tracking code to embed on your website. Instagram will find you new customers based on the type of visitors/customers you have on your website. (This method may take longer to work if your website hasn’t been tracking visitors with the tracking code for a while yet)

Instagram Shopping allows you to create posts and tag products, allowing people to shop as they scroll through Instagram. It’s a lovely feature but currently, there are country restrictions on its availability. If you are a business on Instagram in Ghana, Nigeria and the majority of Africa, you will not be eligible for Instagram Shopping. You can find the list of eligible countries for Instagram Shopping here: Shopping on Instagram Availability

Digital Solutions For Your Business

Check out all our digital services to help your business grow online!

Whether you already have a website but want to rank 1st in Google, or you actually have a great business but need help marketing it to the world, we have you covered. You can view all our available services below.

Our Services

Rank in Google

Website Design

Domain Name

Website Checkup

Facebook Ads

Instagram Ads

Google Search Ads

Google Display Ads

YouTube Ads

Twitter Ads

Connect With Us

@WopeDigital

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