Instagram Advertising and Social Media Promotion
Are you looking to jump-start your digital marketing efforts? Or perhaps you're interested in running more effective advertising in a less crowded arena than Facebook. Instagram Advertising might just be what you're looking for. Instagram is still one of the fastest growing social networks in the world today with over 1 billion active users.
Whatever product or service you're selling, if you're targeting more upscale clients with disposable income, running a promotion or advertising campaign on Instagram could be just what you need to hit your targets and revenue goals.
Instagram Ads That Engage
Our Plans & Packages
Do you require something a little different? Get in touch and we'll certainly help provide that for you.
Available In All Plans
- Data Analytics
- Custom Audiences
- Pixel Tracking
- A/B Split Testing
- Lookalike Audiences
- Increase Followers
- Comments and Engagement
- Frequency Optimization
View Our Recent Campaigns
Our Process For Advertising on Instagram
Launching an Instagram advertising campaign that gets results is a repeatable process, once you know the needed issues to address. We're privileged to have been the first digital agency to provide Instagram advertising in Ghana so we've been in right on the ground level, perfecting campaigns and improving their performance.
Don't just take our word for it, see what others are saying
We’ve managed hundreds of campaigns and over $30,000 in ad spend, achieving blowout sales for our clients. We’d like to do the same for you. View more testimonials
“You are the only guys doing these services at these cool rates and I am impressed at what you are doing.”
“Thanks a lot for your constant assistance. The ad was helpful.”
“Well, I really love the great work by WopeDigital. Very affordable and the best. Guyz they have really helped me grow my business.”
Why Many Businesses Choose
Instagram Ads run by Us
Frequently Asked Questions
Can I advertise anything on Instagram?
Instagram gives a lot of leeway regarding what you can advertise on their platform. They do share the same rules and restrictions as Facebook though. You can refer to their policy here: Advertising Policy
A quick but non-exhaustive list of things we do not advertise include:
- Sexual enhancement products
- Adult products or services
- Health products
- Weapons and ammunition
- Illegal, prescription or unapproved drugs and supplements
- Slimming and weight loss products
- Financial services, network and multi-level marketing
Also prohibited are images/videos or captions containing:
- Gore and violence
- Sexually suggestive
- Excessive text on image
- Brand names, logos or trademarks of fashion and luxury products
- Copyright infringement and the use of other people’s imagery/pictures without permission
I can already use Instagram's Promote button to run ads just fine.
You certainly can use Instagram’s Promote button to run advertising and promotions on Instagram. It’s terrifically convenient and all you have to do is make sure you’ve connected your Instagram account to your Facebook business page. The problem is that the convenience of the Promote button is at the cost of effective and result oriented advertising campaigns. Using Instagram’s Promote button:
- You aren’t able to select or vary the objective for your ad campaign. If you are trying to get people to convert from your ad, a thousand likes on your ad won’t make a difference.
- You aren’t able to take advantage of a host of options including: behaviour targeting, ad scheduling, bid type, frequency control, creating lookalike and custom audiences, exclusion of particular audiences, and more.
- You can’t dictate where exactly you want your ads shown. Instagram makes that decision for you and might end up showing your ads in places where no valuable customers are going to see them.
- You aren’t able to run ad split testing to find which works best.
If you are currently satisfied with the results of your ad campaigns using the promote button, we would still recommend you upgrade to Power Editor, which will allow you to run far more efficient advertising on Instagram.
If you however require help with advertising on any of the other platforms available, we’d be more than happy to help you:
What type of Instagram ads can you run for me?
Instagram currently has 5 advertising formats. We’re able to run any of their formats that you require for your campaign or promotion:
- Stories Ads
- Photo Ads
- Video Ads
- Carousel Ads
- Collection Ads
You can learn more about each of the available advertising formats here: Instagram Ad Formats
What is the Facebook Pixel and Advanced Targeting?
The Facebook Pixel is a piece of code that is embedded in your website that allows both Facebook and Instagram to gather a lot more information to optimize your campaigns and achieve far better results. Advanced Targeting refers to various techniques and methods for advertising on Instagram that enable your campaigns reach more highly qualified people. Our tests and campaigns have shown that Advanced Targeting can be 5 times more effective at reaching your ideal audience and new customers than sticking with Instagram’s basic targeting options.
When your ads are being run with our advanced targeting options, you can expect some of the following:
- Reach more potential customers/users efficiently.
- Greatly reduce the amount of spam with regards to your ads.
- Increasingly optimized advertising the longer your ads run as the system gains more information on your target audience.
- Ability to show your ads to people who visited your website using Facebook’s Pixel for tracking.
- Ability to target people on Instagram very similar to your existing customers via Lookalike Audiences.
- And the ability to run remarketing campaigns, enable you compound your advertising effect across multiple advertising platforms like Facebook, Google, YouTube and more.
Because of how important advanced targeting is, we provide it for all our advertising packages and strongly recommend you take advantage of this if you want to get great results from your advertising.
If you’d like the Facebook Pixel tracking option, kindly let us know and we’ll send you the needed tracking code to embed on your website. Instagram will find you new customers based on the type of visitors/customers you have on your website. (This method may take longer to work if your website hasn’t been tracking visitors with the tracking code for a while yet)
What about Instagram Shopping?
Instagram Shopping allows you to create posts and tag products, allowing people to shop as they scroll through Instagram. It’s a lovely feature but currently, there are country restrictions on its availability. If you are a business on Instagram in Ghana, Nigeria and the majority of Africa, you will not be eligible for Instagram Shopping. You can find the list of eligible countries for Instagram Shopping here: Shopping on Instagram Availability