Google Display Advertising across the entire Internet
The Google Display Network (or GDN) is an advertising platform from Google that enables your ads be displayed on millions of websites across the entire Internet. Currently, Google Display Advertising reaches over 90% of all Internet users. It has by far the largest reach and the best options for branding campaigns and driving traffic to your website. If you also know where your target audience already is on the Internet, it's very likely you can have your ads shown to them via Google Display Advertising.
Less than 4% of visitors to your website will buy from you immediately. Running a remarketing campaign with Google Display Advertising is a terrific way to stay top-of-mind with potential customers, get them to revisit your site and complete a sale or transaction.
Google Display Ads Everywhere
Advertising on The Google Display Network
Whilst most people choose only to focus on Facebook and Instagram ads, it leaves a vast open opportunity to run ads on the Google Display Network, reaching people on all the various websites of interest they visit for information, education, entertainment and more. To run Google Display Ads, all you need is to have a lovely website, and banners to get your marketing message across.
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Available In All Plans
- Data Analytics
- Custom Audiences
- Visitor Tracking
- A/B Split Testing
- Similar Audiences
- Increased Awareness
- Responsive Ads
- Frequency Optimization
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Google Ads run by Us
Frequently Asked Questions
Your ads will be displayed on various websites that are part of Google’s Display Network, depending on your campaign targeting options. For example, if you are advertising a bakery, your ads can be shown to people searching for or reading on bakery related issues, cooking, food, etc. If your target customer is a regular reader of MarthaStewart.com or Forbes.com for example, you can have your ads targeted to that particular audience.
Your ads can be shown on mobile, tablet or desktop, on the top, side, bottom or interspersed with the content of the websites your ads appear on.
We currently run either static or animated banner ads on the Google Display Network. Static banner ads are images in either .jpg or .png format whilst animated banners are in .gif or HTML5 format.
You can advertise a wide range of products and services on the Google Display Network. There are some restrictions though. You can refer to their policy here: Advertising Policy
Google requires that all ads are “Family Safe”. A quick but non-exhaustive list of things that are either restricted or prohibited include:
- Sexual enhancement products
- Adult products or services
- Weapons and ammunition
- Illegal, prescription or unapproved drugs and supplements
- Slimming and weight loss products
- Counterfeit, imitation and fake products
- Dangerous products or services
- Enabling dishonest behavior
- Inappropriate content
- Adult content
- Copyright material
- Healthcare and medicines
- Political content
- Financial services
- Financial services, network and multi-level marketing
If the sites you want to target are part of the Google Display Network and they are available for selection, then the answer is yes. Please note though that there may be a variance in your reach numbers depending on a variety of variables, including but not limited to the competitiveness of other advertisers targeting that particular website.
To run Google Display Ads, you need:
A website: A website is required in order to direct people to the product or service that you are advertising or promoting. Your website must be ready and fully functional. If you do not have a website, do feel free to check our our Website Design Services.
Display banners: You will also need your various banner ads explaining your adverts to your target audience. These are what will be displayed across the various websites that show your ads. You would require between 8 and 15 major different banner ad sizes. You can find more information on those here: Banner Ad Sizes and here: Image Ad Requirements